The Solo Founder's Stack: Tools and Services Under £100/month
The "ramen-profitable micro SaaS" story used to require a maths PhD to make the unit economics work. In 2026 it doesn't. Modern free tiers and generous startup credits mean you can run a full SaaS infrastructure for under £100/month until you have hundreds of paying customers. Here's exactly what we'd use.
Hosting and backend — £0–£25/month
- Vercel — free for personal projects, £20/month Pro when you need it. Hosts the Next.js / React app.
- Neon Postgres — free tier is generous (3GB storage, 100 hours of compute). £15/month when you outgrow it.
- Cloudflare R2 — object storage at zero egress cost. £0 for the first 10GB stored.
Auth, payments, emails — £0–£40/month
- Clerk — auth (signup, OAuth, MFA, password reset). Free up to 10,000 users.
- Stripe — payments. No monthly fee. Standard transaction fees only.
- Resend — transactional email (signup confirmations, password resets, billing notifications). 3,000 emails/month free, £18/month for 50,000.
AI, observability, ops — £20–£50/month at MVP scale
- OpenAI / Anthropic — typical MVP AI cost is £5–£30/month. Cap your spend in the console.
- Sentry — error tracking. Free tier is enough for first 50 customers; £20/month after.
- Axiom — structured logs. Free tier handles MVP. £25/month when you need real volume.
- Plausible / Fathom — privacy-friendly analytics, no cookie banner required. £9/month.
Support, comms, marketing — £0–£20/month
- Crisp / Customerly — customer support chat. Free tiers good enough for first 50 customers.
- Plausible Newsletter or Buttondown — newsletter / email marketing. Free under 100 subscribers, £9/month after.
- Tally / Typeform — survey and feedback forms. Free tier handles small volume.
Domain, branding, legal — one-off costs
- Domain — £10/year (Cloudflare Registrar) to £40/year (Namecheap).
- Logo — Figma free, or £150 from a Fiverr designer for something professional.
- Privacy policy + terms — Termly is £8/month, or pay a one-off £100–£200 for a templated set from a UK legal automation service.
Total monthly cost: £30–£100
A typical MVP runs £30–£60/month total in the first six months, climbing to £80–£150 as you cross 100 paying customers. The first $1M of ARR is achievable on this stack with minor incremental cost — most of the stack scales linearly with revenue.
What we'd not pay for at MVP stage
- Paid analytics dashboards beyond Plausible. Build what you need in your own product instead.
- Marketing automation platforms (ActiveCampaign, ConvertKit) until you have an audience to nurture. A spreadsheet works for the first 100 customers.
- CRM tools (HubSpot, Salesforce). A Notion database is fine for tracking your first 50 prospects.
- Heavyweight CI/CD beyond what Vercel gives you for free.
See the micro SaaS pillar for the broader engineering and product approach.
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