# Google Business Profile Optimisation Playbook Per SEO consultant: GBP can become a lead engine. Most agencies barely optimise theirs. This playbook gives you every piece of content needed to saturate yours — paste-and-publish. GBP dashboard: https://business.google.com/ --- ## Part 1 — Profile completion checklist (one-off, 2-3 hours) ### Business information - [ ] Business name: `Jagatab.UK` - [ ] Primary category: **Software company** (best match for AI automation) - [ ] Secondary categories (up to 9, add all that apply): - Computer consultant - Website designer - Web hosting service - Software training institute - Internet marketing service - Business management consultant - [ ] Service area: **Wisbech + 25-mile radius** (covers Cambridge, Peterborough, King's Lynn, Ely, Huntingdon) - [ ] Hours: Mo-Fr 09:00-18:00. Set special hours for: Christmas Day, Boxing Day, New Year's Day, Good Friday, Easter Monday, May bank holidays (early + spring), summer bank holiday, Christmas Eve (close 15:00). - [ ] Phone: +44 7864 880790 - [ ] Website: `https://jagatab.uk/?utm_source=gbp&utm_medium=organic` - [ ] Appointment URL: `https://wa.me/447864880790` (since you removed Calendly) - [ ] Opening date: when the practice started operating ### Business description (paste-ready, 750 chars / under the limit) ``` Jagatab.UK is an AI automation and Python development specialist based in Wisbech, Cambridgeshire. We build custom AI chatbots, Python automation scripts, SEO automation, CRM workflows, and business process automation for UK SMEs across Cambridge, Peterborough, Wisbech and surrounds. Fixed-price projects from £500. Monthly care plans from £99. Honest engineering, transparent pricing, full code ownership at handover. Direct contact via WhatsApp, phone or email — no agency layers, no offshore handoffs. Founded by Sree Jagatab, a Cambridgeshire-based engineer with deep specialisation in AI workflow automation, GPT integrations, and business systems. ``` ### Attributes (toggle these on in GBP) - [ ] Identifies as Asian-owned (if applicable) - [ ] Online appointments - [ ] Online estimates - [ ] Online care - [ ] Free Wi-Fi (if you meet clients in person) - [ ] Wheelchair accessible (if applicable) - [ ] Accepts new patients/clients --- ## Part 2 — Services to add (paste each into GBP → Services) GBP allows ~750 chars per service description. Each maps to a real page on the website, so visibility ties together. ### Service 1 — AI Chatbots ``` Title: AI Customer Support Chatbots Description: Custom AI chatbots powered by GPT-4 and Claude, grounded in your own knowledge base. Deflects 50-65% of tier-1 customer support enquiries 24/7 with answers indistinguishable from your team's. Refuses to make things up — only answers from grounded knowledge, escalates with full context when uncertain. Engineered with five anti-hallucination layers: schema-validated outputs, RAG grounding, confidence routing, audit logs, reversible actions. Fixed-price from £2,500. Lives on your website, your domain, your code. ``` ### Service 2 — Python Automation ``` Title: Python Automation Scripts Description: Custom Python automation that absorbs the repetitive 20% of your team's week. Invoice processing, data migration, API integrations, report generation, document workflows. Built around your actual workflow, not a generic template. Idempotent workers, full audit logs, error recovery built-in. Fixed-price from £600 for a single workflow. You own the code, no vendor lock-in. Modern stack: Python 3.12 + Postgres + AWS Lambda + structured logging. Maintained or self-managed — your choice. ``` ### Service 3 — SEO Automation ``` Title: SEO Automation & Rank Tracking Description: Practical SEO that ranks, measured properly. Local SEO setup (GBP, citations, schema), technical SEO audit + fixes, content optimisation, AI search optimisation (ChatGPT, Perplexity, Google AI Overviews). Beats £1,800/month agency retainers at fraction of cost. One- off audit + fix £900-£1,800. Monthly retainer £400-£1,200 depending on scope. Real ranking data, real commentary, transparent reporting. No "trust the PDF deck" model — you see what's actually happening. ``` ### Service 4 — Web Development ``` Title: Custom Website Development Description: Modern, fast, SEO-friendly websites built on Next.js or static HTML. 90+ Lighthouse out of the box. No WordPress unless specifically required. Single-page sites from £800. Business sites (6-10 pages) £1,500-£3,500. Larger custom builds £3,500-£6,500. You own the code and credentials at handover. Optional managed hosting at £80/month. Mobile-first, accessible (WCAG AA), schema-marked, GDPR- compliant. Migration from WordPress/Wix/Squarespace included where relevant. ``` ### Service 5 — Business Automation ``` Title: Business Process Automation Description: End-to-end automation of repetitive business workflows. Invoice ingest, CRM hygiene, lead routing, report generation, document workflows. Custom Python services with integrations to Xero, QuickBooks, HubSpot, Salesforce, Stripe, and modern SaaS. Replaces brittle Zapier chains with proper engineering. Saves typically 8-15 hours per week per workflow. Fixed-price £500-£12,000 depending on scope. Monthly optimisation retainers available. ``` ### Service 6 — AI Development ``` Title: Custom AI Development & GPT Integration Description: Production-grade AI systems for UK businesses. GPT-4 and Claude integration, retrieval-augmented generation (RAG), custom AI agents, vector embeddings, semantic search. Engineered for reliability: schema-validated outputs, confidence scoring, audit logs, model portability across providers. Fixed-price £3,000-£25,000. Used for customer support, internal Q&A, document analysis, classification, intelligent automation. UK/EU hosted, GDPR-compliant, DPA available. ``` ### Service 7 — CRM Automation ``` Title: CRM Automation (HubSpot, Pipedrive, Salesforce) Description: Make your CRM the operational engine instead of an expensive Rolodex. Automated lead enrichment + scoring + routing, cross-system data sync, pipeline automation, live dashboards. Works with HubSpot, Pipedrive, Salesforce, Zoho, Close. Standard setup £1,500-£4,000. Custom integration with bespoke systems £4,000-£7,000. Ongoing optimisation £100-£400/month. ``` ### Service 8 — Website Maintenance ``` Title: Website Maintenance & Care Plans Description: Tiered monthly plans. Bronze £99/mo (monitoring + backups + security patches). Silver £299/mo (+ SEO health + 2hrs/mo dev work). Gold £699/mo (+ AI monitoring + 6hrs/mo + priority support). Enterprise £1,500+/mo (custom hours + 24/7 monitoring + SLA). 30-day rolling, no tie-ins. Better than ad-hoc work and far better than the typical agency retainer black box. ``` ### Service 9 — AI Consultation ``` Title: AI Strategy & Automation Consultation Description: 30-minute discovery calls free. Beyond that, structured scoping at £150/hour or fixed-price project scoping (typically £500 for a full written scope + roadmap). Not a sales call disguised — a genuine engineering assessment. Recommend off-the-shelf SaaS where that's right. Recommend custom build only where ROI supports it. Often recommend starting smaller than the client expected. ``` ### Service 10 — Local SEO for SMEs ``` Title: Local SEO Setup & Management for Cambridgeshire SMEs Description: GMB optimisation, citation building (top 10 UK directories), schema markup, location pages, review acquisition flows. The work most local agencies promise but don't deliver. Setup £1,200-£2,500. Monthly management £200-£500. Targets "[your service] near me" and "[service] [city]" queries. Includes Bing Webmaster, Apple Maps, Bing Places setup. ``` --- ## Part 3 — Photos & videos (continuous, target 30+ photos in year 1) ### Shot list — take these on your phone over the next month **Workspace & person (highest priority — humanises the brand):** - [ ] Workspace photo 1: desk setup with monitors, real working environment - [ ] Workspace photo 2: different angle, more environmental - [ ] You at the desk, working (selfie or someone else takes it) - [ ] You at the whiteboard, sketching architecture - [ ] Your laptop screen showing actual code (blurred for sensitive data) - [ ] Office exterior / building if relevant - [ ] Coffee mug, plant, books — the small details that prove a real person works here **Wisbech & local proof:** - [ ] Wisbech market square or recognisable landmark - [ ] Wisbech riverfront - [ ] Driving through Cambridge to a client (dashboard with Cambridge signs) - [ ] Local cafe where you take meetings - [ ] Train station (if you travel into Cambridge/London by train) **Work in progress (anonymised):** - [ ] Screen showing a dashboard you built (data anonymised) - [ ] Diagram on whiteboard — system architecture sketch - [ ] Multiple terminal windows running scripts - [ ] Slack or comms tool showing a real (anonymised) interaction with a client - [ ] Notebook with handwritten scope notes **Tools & tech (good for technical credibility):** - [ ] AWS console screenshot - [ ] Cursor / VS Code with real (anonymised) code - [ ] Postman showing API testing - [ ] GitHub commit graph showing recent activity ### Video shot list (longer-form — quarterly is fine) - [ ] **30-second intro video** — walk-and-talk in Wisbech, introduce yourself - [ ] **2-minute "how I work" video** — desk-based, explain process - [ ] **5-minute teardown** — pick a small AI workflow and explain it end-to-end - [ ] **30-second testimonial** — once you have a willing client (don't fabricate) ### Geo-tagging instructions GBP doesn't strictly need geo-tagged photos but it helps. To add geo-tags: **iPhone:** Settings → Privacy → Location Services → Camera → "While Using" — then photos automatically include GPS metadata. Verify a sample photo has geo-data: Photos app → photo → swipe up → see "Location: Wisbech". **Android:** Camera app → Settings (cog) → "Location tags" or "Save location" → ON. Verify in Gallery → photo info. **Manual geo-tagging (if photo lacks data):** 1. Free tool: https://www.geoimgr.com/ 2. Upload photo 3. Drop pin at Wisbech: 52.6652, 0.1736 4. Download geo-tagged photo 5. Upload to GBP **Why this matters:** Some evidence suggests GBP slightly prefers photos with metadata matching the listed location. Marginal impact, but free to do. --- ## Part 4 — Q&A management (ongoing, 15 min/week) GBP Q&A is publicly viewable. Anyone can ask, anyone can answer. **You should answer first**, before randoms answer wrong. ### Seed Q&A — add these yourself to your own listing first Once your listing is active, ask these from a personal account (your own phone, your partner's account, etc. — Google explicitly permits this for seed Q&A) and answer from the business account: 1. **What services do you offer?** → AI automation, Python development, custom AI chatbots, business automation, SEO automation, website development. We work primarily with UK SMEs in Cambridgeshire — Cambridge, Peterborough, Wisbech, Ely, Huntingdon, St Neots — and remotely with clients across the UK. 2. **How much does a typical project cost?** → Fixed-price projects from £500 for a single workflow automation, up to £25,000 for large AI development engagements. Most projects fall in the £2,000–£8,000 range. Monthly care plans start at £99/mo. Free 30-minute scoping calls — no commitment. See full pricing at jagatab.uk/care-plans. 3. **Do you work outside Cambridgeshire?** → Yes — remote work across the UK and international clients via video. But we're based in Wisbech and meet Cambridgeshire clients in person when useful. On-site visits possible across the county. 4. **What technologies do you specialise in?** → Python 3.12, OpenAI GPT-4/4o, Anthropic Claude 3.5/3.7, AWS, Vercel, Next.js, PostgreSQL with pgvector, TypeScript. We integrate with Xero, QuickBooks, HubSpot, Salesforce, Stripe and most modern SaaS. See jagatab.uk/pages/how-we-build for full stack. 5. **Do you offer ongoing support?** → Yes — tiered monthly care plans from £99/mo for monitoring + security patches, up to £1,500+/mo for enterprise SLA-backed support. 30-day rolling, no tie-ins. Details at jagatab.uk/care-plans. 6. **How quickly can you start a project?** → Typically 1-2 weeks from initial scoping call. Tight-deadline work sometimes within 48 hours. Honest answer based on current capacity. 7. **What about data privacy and GDPR?** → UK GDPR-compliant by default. UK/EU-region hosting available. DPA signed as standard. Zero-retention AI provider modes used where supported. Full security documentation at jagatab.uk/pages/security. 8. **Do you only build AI things, or also traditional web/software?** → Both. AI automation is our specialism, but we also build modern websites, custom internal tools, integrations, and Python services without AI involvement. Whatever fits the problem. 9. **Will I own the code at the end?** → Yes — fully. Source code, models, prompts, deploy configuration, credentials — all transferred to you at handover. No vendor lock-in, no source escrow games. 10. **How is this different from a big agency?** → Smaller, faster, cheaper, more honest. You speak directly to the engineer (Sree Jagatab) — no account managers, no offshore handoffs. Fixed-price, transparent pricing, full code ownership. Trade-off: we're not Accenture and don't pretend to be — we serve UK SMEs, not enterprises with procurement teams. ### Ongoing Q&A monitoring - [ ] Check GBP Q&A weekly (Sunday evening or Monday morning) - [ ] Answer any new public questions within 24 hours - [ ] Mark inappropriate questions for removal - [ ] If you see a wrong answer from a random user, post the correct answer and ask Google to remove the wrong one --- ## Part 5 — Review acquisition (continuous) Reviews are the **#1 local-ranking factor in 2026**. Most agencies just hope for them; you should systematically ask. ### Set up the review request flow For every completed project, send this 48 hours after final delivery: **SMS template (most-used, highest conversion):** ``` Hi [name], hope the [project] launch went well. If you have 90 seconds and you're happy with the work, a Google review would mean the world — here's the one-tap link: [your GBP review link] No worries if not. Either way, ping me if anything comes up. Sree ``` **Email template (for more formal client relationships):** ``` Subject: Quick favour — Google review for Jagatab.UK? Hi [name], Hope the [project] is bedding in nicely. Now that we're past handover, I wanted to ask for a small favour: if you're happy with the work, would you leave a Google review for Jagatab.UK? One-tap link: [your GBP review link] For a small practice like ours, every review compounds — it both helps prospective clients trust us and helps us show up in local search. Two minutes of your time, lasting impact. (Genuinely no pressure if you'd rather not, or if you'd prefer to wait until the system has been running longer.) Thanks either way, Sree ``` **Follow-up if no response in 7 days:** ``` Hi [name], just a quick nudge — no pressure on the Google review, but if you've been meaning to and life got busy, here's the link again: [link] If there's anything that's been less than perfect, please tell me directly first — I'd rather fix it than have you write the review. Sree ``` ### Get your review link 1. GBP dashboard → "Get more reviews" or "Ask for reviews" 2. Copy the short URL Google gives you (looks like `g.page/r/...`) 3. Save it in your CRM, in a SMS template, in your email signature ### Respond to every review within 48 hours - **5-star review:** Brief, warm, specific. Don't gush. > "Thanks [name] — really glad [specific thing they mentioned] > worked out. Let me know if anything else comes up." - **4-star review:** Thank, then politely probe what would have made it 5. > "Thanks [name] — really appreciate the feedback. If you have > 30 seconds, what would have made this a 5-star experience? > Always looking to improve." - **1-3 star review:** Don't argue. Acknowledge, apologise where appropriate, take the conversation offline. > "Thank you for the honest feedback, [name]. We didn't get this > right and I'd like to understand exactly what we missed. Can you > email me directly at sreejagatab@yahoo.com or call 07864 880790? > Genuinely want to fix this." --- ## Part 6 — Weekly posts (52 ready below) See companion file: **`docs/GBP-WEEKLY-POSTS-52.md`** — 52 ready-to-paste post drafts organised by quarter, each ~150-300 chars to fit GBP limits. ### Posting schedule - Once per week, every week — consistency matters more than volume - Best day: Tuesday or Wednesday morning (highest GBP engagement) - Include a relevant image (rotate from your photo library) - Add a CTA button each post (Book, Learn more, Call) --- ## Suggested first-month cadence **Week 1:** - Complete profile (Part 1) — 2 hours - Add 10 services from Part 2 — 1 hour - Take and upload 10 photos — 1 hour - Add 10 seed Q&A from Part 4 — 1 hour - Post Week 1 from companion file — 5 min **Week 2:** - Upload 5 more photos - Post Week 2 - Send review request to your most recent client **Week 3:** - Take and upload your 30-second intro video - Post Week 3 - Send review request to next-most-recent client **Week 4:** - Upload 5 more photos (variety) - Post Week 4 - Respond to any new Q&A or reviews **Month 2+:** Steady state — 1 post/week, 2 photos/month, 1 review request per completed project, weekly Q&A check. --- ## Expected outcomes - **Week 4-8:** GBP starts ranking for "AI automation Wisbech" and similar hyper-local queries (low competition) - **Month 2-3:** First organic GBP impressions in the dashboard. Direct inbound calls from GBP listings begin. - **Month 3-6:** Ranking for harder terms like "Python developer Cambridge", "AI automation Cambridgeshire". Reviews start accumulating (target: 1-2 per month minimum). - **Month 6-12:** GBP becomes a meaningful lead source if posting and review acquisition stay consistent. The slow part is the first 2 months. The work compounds after that.