Lead Automation Services
Capture, qualify, route, follow up — without a single manual step.
Most businesses lose 30%+ of leads to slow follow-up. The fix isn't hiring more SDRs — it's automating the qualification and routing so humans only touch the leads worth their time. Done right, you respond in seconds, qualify in minutes, and only pull a person in when a real conversation is needed.
The pain points we keep hearing
- Slow lead response = lost deals. First responder wins. If your first email goes out 4 hours after the form submission, you've already lost most of those prospects.
- Unqualified leads waste sales time. SDRs spending 60% of their day disqualifying leads. The qualification is rule-based — automate it.
- Routing is manual. Lead comes in, sits in a shared inbox, someone eventually claims it. Time wasted, accountability unclear.
- Follow-up sequences are inconsistent. Some leads get 7 emails, some get 1. Depends on who's on holiday. Lost revenue at scale.
What we typically build
Instant lead capture + acknowledgement
Forms / chatbot / API → webhook → personalised acknowledgement email out within 30 seconds. Sets the tone, buys you time.
AI-powered lead qualification
GPT-4 reads the lead's message + enrichment data → scores 0-100 + classifies (hot/warm/cold/spam). Only "hot" goes to sales immediately.
Smart routing
Lead matches sales person by territory, industry, expertise, or capacity. Round-robin within tier, with overflow rules for absent reps.
Sequenced follow-ups
If sales doesn't respond in N hours, escalate. If lead doesn't reply, drip sequence kicks in. Stops automatically when lead engages.
How we deliver — 5 phases
Discovery
30-min call + 60-90 min structured scoping. Fixed-price quote.
Design
Architecture doc, you sign off before any code.
Build
Git from day 1, weekly demos, no black-box phase.
Deploy
Shadow mode → restricted live → full live.
Handover
Docs, runbook, training, 30 days bug-fix support.
Full methodology at how we build.
Pricing guidance
Basic lead capture + routing setup £1,200–£2,500. AI lead qualification with scoring £2,500–£5,000. Full multi-channel system with chatbot + email sequences + CRM integration £5,000–£7,500.
Real engagement walkthroughs
No fabricated testimonials. See an illustrative end-to-end engagement:
Related practice areas
Frequently asked questions
How fast is "instant" response?
Acknowledgement email goes out in <30 seconds of form submission. AI qualification result available in 2-3 minutes. First human touch (for hot leads) typically within 5 minutes during business hours.
What if the AI misqualifies a lead?
Built-in safety: anything scored below threshold goes to human review queue. Anything scored "spam" still gets a final human eyeball before being deleted. False negatives <2% in our deployments.
Does this work with our existing forms / chatbot?
Yes — we integrate with whatever you have. HubSpot forms, Typeform, Calendly, custom forms, your own chatbot, Intercom, Drift, Crisp. The webhook ingestion is platform-agnostic.
What about SDR jobs?
Frees them to focus on the hot, qualified leads where human conversation matters. Most clients report SDR productivity (qualified meetings booked per rep per week) ~2-3× after deployment, not headcount reduction.
Can we A/B test the sequences?
Yes. Sequences are configurable, with built-in A/B testing on subject lines, send times, and content. Results visible in the same dashboard.
What about GDPR?
Marketing consent tracked per lead, sequence stops automatically on opt-out, data subject access supported via API. Full UK GDPR compliance.
Start with a 30-minute call
Tell us about the workflow that's eating most of your team's time. We'll tell you whether lead automation will pay back — honestly.