Free tools for UK SMEs
Useful tools, no sign-up, no upsell.
Five free tools that do real work — not lead-gen forms in disguise. The speed checker and SEO audit run live Lighthouse audits via Google's PageSpeed Insights API. The local SEO score checker is a 25-question weighted self-assessment with a ranked action plan. The AI readiness audit and ROI calculator are interactive scoring tools you can use as often as you like. No email required.
Website Speed Checker
Live Lighthouse audit via Google PageSpeed Insights API. Real Core Web Vitals: LCP, INP, CLS. Top opportunities ranked by potential savings.
SEO Audit Tool
Lighthouse SEO score, on-page checks, technical SEO, accessibility, mobile-friendliness. Same engine Google uses.
Local SEO Score Checker
25 questions across GBP, citations, reviews, on-page local, technical. Weighted scoring + ranked action plan.
AI Readiness Audit
Quiz scoring whether your business is ready for AI automation. Honest assessment, no upsell.
Automation ROI Calculator
Enter hours spent on a repetitive task; see annual savings, payback period, 3-year ROI.
Why we built these
Most agency websites bury "free tools" behind email-capture walls. We build them because:
- Tools help. The data they output is useful whether or not you ever hire us.
- Tools demonstrate technical competence. A working speed checker is a better trust signal than a logo grid.
- Tools attract organic backlinks. People link to tools they bookmark, not to sales pages.
- Tools select for fit. Users who run the tool and act on the results tend to be the same people who'll value our engineering approach.
What these tools don't do
Honest constraints:
- The speed checker / SEO audit hit Google's public PageSpeed Insights API. Rate limits apply to anonymous calls (a few queries per minute per IP). For high-volume use, run pagespeed.web.dev directly.
- The local SEO checker is a self-assessment — honesty in answers determines accuracy. We can't verify what you tell us.
- The ROI calculator assumes inputs are accurate; garbage-in / garbage-out applies.
- None of these tools replace a human reviewing your specific situation. They're a starting point.
Want one of these tools customised for your business?
We build internal tools, dashboards, and calculators for SMEs as part of our automation services. If you're running a process where a custom tool would save 5+ hours per week, that's usually worth building. See Python automation, internal business systems, or just send a WhatsApp.
Related reading
Want the issues fixed, not just measured?
The tool tells you what's wrong. We fix it — fixed-price, no agency markup. Start with a 30-minute call.